Create a tutoring website that attracts and engages learners

Are you thinking about starting an online tutoring business? With the rise of remote learning and the increasing demand for personalized education, now is the perfect time to enter the online tutoring market. But how do you create a website that attracts clients and sets you apart from the competition?

In this article, we will guide you through the steps to build an online tutoring platform that attracts clients. Drawing from our extensive experience in developing over 50 educational platforms for schools and corporations, we’ll provide valuable insights to guide your project.

We will cover topics such as what online tutoring is, why the market is growing, and how to make an actionable plan for your tutoring website, as well as discuss factors such as studying the competition, choosing your niche, and selecting features for your platform. With these tips, you will be able to launch a successful MVP and apply these strategies to your own business.

What is online tutoring

According to Wikipedia, ‘online tutoring’ is the process of tutoring in an online, virtual, or networked, environment, in which teachers and learners participate from separate physical locations.

However, when we talk about how to start a tutoring company, each of us may have slightly different ideas. For example, a tutoring company might be:

• A website that hires professional teachers who lead classes and stick to a program designed for individuals and groups.
• A marketplace that allows individual tutors to register and find students.
• A platform that connects teachers to students for in-person classes at home.

It can also be a blend of everything above. In any case, the tutoring platform serves three parties: Student — Platform — Tutor.

Online tutoring is subdivided into two big types:

• Asynchronous online tutoring is tutoring offered in a format in which the learner submits a question and the tutor responds at a later time.
• Synchronous online tutoring implies teaching in real-time — either online or offline.

Some platforms focus on just one of these types, while others use both. But before learning how to create a tutoring business let’s look at the market.

Why online tutoring market is growing

The online tutoring market is rapidly expanding. In 2024, it was estimated at $10.42 billion with a CAGR of 14.5% through 2030. This growth is driven by the increasing need for flexible, on-demand learning solutions, particularly as new generations prefer online education for its convenience and cost-effectiveness. Smartphones, high-speed internet, and AI-powered personalization have revolutionized how learners access and benefit from tutoring platforms.

The pandemic significantly accelerated the adoption of online education, shifting it from a niche option to a necessity. Schools and universities, faced with closures, embraced EdTech partnerships, ensuring digital support for courses. Platforms like BYJU’S experienced exponential growth, with a 200% increase in new users after offering free live classes. Similarly, Chegg saw a substantial rise in subscribers, demonstrating the enduring appeal of online learning.

In regions with limited access to local tutors, online platforms fill critical gaps, making quality education accessible to underserved areas. Government support, such as China's endorsement of digital learning for K-12 students, has further boosted adoption. As traditional and digital education models converge, on-demand tutoring platforms are poised for sustained growth, making now the perfect time to explore opportunities in this dynamic market. 

It is a great time to build a tutoring business online!

How to make a tutoring website [Actionable plan]

To create a tutoring website, you need an actionable plan to move from idea to realization:

Now, let’s talk about each of the steps in detail.

1. Study the competition

How to start an online tutoring company without knowing your competitors? Impossible! So let's get prepared. Geographically, the largest part (32%) of the private tutoring market is North America. In recent years, however, the Asia Pacific region has blossomed and now invests almost the same amount in online tutoring that Americans spend on video games. To build a site like Tutor.com or Wyzant, take a broader view of the global competitive landscape to collect ideas for your platform:

2. Choose your niche

Which niches are the most promising areas to create a website for a small tutoring business?

Let’s look at your target audience. There are at least six types of students who need tutoring services. They are:

• people with dyslexia or similar conditions
• unmotivated learners (students that procrastinate)
• students with special needs (who cannot attend school)
• pre-college school graduates and adults who need to prepare for tests, exams, and job interviews
• students who struggle with one of the STEM disciplines
• high achievers.

How to make my tutoring website unique?

1. Focus on a target audience

For each of the above-mentioned categories, you can make a tutor website focused on the needs of a certain group of people.

2. Choose a specialization

Your competitors are large marketplaces for on-demand tutors that try to cover all possible niches and also huge handyman marketplaces like TaskRabbit and Thumbtack. It’s hard to compete with such giants that have millions of listings.

Starting a new business you may choose to begin with a vertical marketplace (one specialization) and, after cementing your position in the market, expand horizontally by adding more categories. For example, you can find groups of people who are underserved in the market and find specialists for them — thus becoming a unique service provider.

Many new online classes can be taught at a distance. For example, make a website for driving instructors, fitness trainers, culinary gurus, yoga teachers, dancers, actors, or musicians. And you can make a website for language tutors that are hugely popular right now.

3. Pay attention to trends

It is anticipated that Test Preparation will become the biggest segment in tutoring in the next 5 years. There is a growing tendency to test candidates when they apply for jobs. Another trend is the domination of asynchronous tutoring. Even now, the majority of the online courses are asynchronous — video lessons are pre-recorded and students ask the tutor questions after watching the lessons.

4. Find more underserved groups of people

Not only students need help. Today, business people also are looking for mentors and coaches. Platforms like Growth Mentor accommodate the necessary specialists of this kind in one place.

5. Add specific features

Different niches may require specific features. Knowing the peculiarities of a certain subject, you can create a better learning environment for students and teachers and leave your competitors behind.

3. Choose a business model

Before we approach the answer on how to build an online tutoring platform, let’s agree on how you are going to monetize your online tutoring business.

Existing platforms use different ways to generate revenue. Here are the most common:

1. Commission. The platform takes a small commission from each lesson. For example, at Preply, tutors on the platform set the price per lesson themselves. For the first lesson, Preply takes 100% of the payment, and then depending on the number of hours already tutored, the commission varies from 33% (for 0-20 hours) to 18% (for 400+ hours).

2. Freemium. Some platforms give part of their features for free while taking a fee for more advanced functions like analytics, interactive tools, or AI-matching. Or the platform can limit the number of students per tutor per month. BYJU’S uses the Freemium business model giving its users free access to content for 15 days after registration. If they want to continue using the platform they need to pay.

3. Flat fee. The platform takes a definite amount of money regardless of the price of the lesson. Skooli tutors earn $25 per hour and can request a payout whenever their wallet contains at least $100.

4. Subscription. Students may pay monthly or yearly for access to the knowledge base of lessons, experts’ answers, and publications. For instance, Studypool offers its subscribers more than 30 million study documents, 10 of which can be downloaded each month for a $4.95 monthly subscription fee.

5. Promoted tutor profiles. Platforms can offer additional services for an extra fee. Better matching between students and tutors, or placing tutors’ profiles on top of the search results.

6. Ads. Placing advertisements on your website from partners can bring you additional profit. For example, Duolingo, a language tutoring app, provides its services for free and makes its living through paid ads.

7. Pay-per-lead. Another way to generate revenue is by charging tutors for each lead. TutorZ refers students to tutors taking $2–$3 per recommendation. Tutors.com allows tutors to send their quotes to students only after they buy enough credits. Each quote may require 2-5 credits, and each credit costs $1.64. If students do not respond to a quote, the credits are returned to the tutor.

4. Choose features for your platform

Special for this article, we contacted Joanna Kaminski, a famous YouTube blogger and experienced coach for tutors. We asked her expert opinion about what tutors expect from an online tutoring platform.

According to Joanna, today it is still hard to find a platform that fully covers all of a tutor’s needs. The tutor mostly uses platforms to search for students. For video sessions, they prefer to use Zoom, Skype, or other applications. Tutors are forced to use different tools for teaching. It would be great to combine matching, scheduling, learning, finances, tax preparation, marketing, and branding all in one place.

With this in mind, we looked at several of the most popular online tutoring platforms and examined their features to get a complete picture of what an ideal platform would look like.

To make a tutoring website first of all you should divide the platform into three sections: Students, Tutors, and Admins. Let’s list the most popular and essential features of modern marketplaces:

Student section

Here learners can find a tutor in a certain subject. The scope of features may consist of:

• Registration and student profile

Students should be able to register either by email or via one of their social accounts. The profile stores basic personal information, a list of scheduled and past lessons, payment info, notifications, and account settings.

• Search and matching

Users should be able to search for a tutor by subject, language, price, availability, location, level of expertise, rating, etc.

The search returns all tutors that match the selected criteria showing previews of the tutors’ profiles in a list. Students can add a tutor to favorites, write them a message, or book a lesson.

Add an option for students to compare two or more selected tutor profiles to help them make a choice.

Many modern platforms now use machine learning technology to increase the efficiency of pairing students to teachers based on data from previous matches. For example, the Preply marketplace has implemented machine learning to rank the tutors based on their profiles.

• Schedule lesson

The best way to connect students to teachers is to allow students to schedule a lesson online through a special calendar where tutors can mark their availability. After a date and time are selected, the tutor receives a notification and can either accept or reject the lesson. Such an approach also prevents schedule conflicts. Add a reminder option that will help avoid forgotten appointments.

• Questions and answers

Some platforms work as auctions: learners post their requests (questions on a subject) in a forum, set a time limit, and a price for an answer. Then, tutors can bid and the student chooses the best answer. The payment is sent to the tutor only after the student is satisfied with the results.

When the platform has collected a large database of questions and answers, you can automate this feature even more. For example, Toppr, an Indian EdTech startup that directly competes with the unicorn BYJU’S, introduced an AI-powered bot for students to get answers to their queries in real-time. When the platform began to receive as many as half a million repetitive questions per month, they addressed them to bots. Such a solution allowed them to free up tutors’ time and attention to solve more complex requests.

• Virtual classroom

There are many ways to conduct lessons. Some platforms are used just for searching and scheduling lessons, while the tutoring takes place on Skype, Zoom, or offline. Other, more sophisticated platforms, integrate with Zoom through API. Preply, Scooli, Wyzant, and some others use native software for virtual classrooms with a whiteboard, screen sharing, file transmission, text editing, and chatting.

• Knowledge assessment

It is vital to evaluate each student’s competence in the subject before the first lesson. This allows tutors to understand students’ weak areas and create a personalized program. For example, we developed Pre-Questionnaire forms for our client’s website, ExchangeCME:

We created an eLearning platform for the continuing education of medical specialists. The platform allows them to acquire new knowledge and earn the necessary CME credits. The project has been successfully functioning since 2012, fulfilling the main aim of continuing education for doctors. - Read the Case Study

• Ratings and reviews

Student testimonials are an excellent way to add trustworthiness to the platform and attract new clients. The student should be able to rate the quality of the tutor based on their experiences during the lesson. From a technical standpoint, reviews are vulnerable and need protection from spam and dishonest behavior. Filter the reviews so that only the authenticated users and those who truly completed a lesson with a reviewed teacher can leave feedback.

• Payments

To guarantee safety, use the escrow method. This means that payments are kept on the platform account and transferred to the tutor only after the student’s confirmation. This prevents cheating and protects both tutors and students. Don’t forget multi-currency and varied payment options if your service is international.

• Messaging

Students and tutors may need to communicate, ask questions, and clarify homework. Let them send messages right on the platform for more convenience.

• Knowledgebase

A revenue source of your platform can be a database of videos, tutors’ answers, publications, and books. You can provide access to this searchable virtual library by subscription. Below is the Resource database of one of our clients — ExchangeCME:

• Parental control

For the small children, add an option for parents to create an account for their children, book lessons, pay, and track progress.

• Unique teaching methodology

A strong teaching methodology is the backbone of any successful tutoring platform. Platforms like Qkids and Tutor.com rely on well-crafted, structured approaches tailored to different learning styles, ensuring students grasp concepts effectively and progress systematically. These methodologies often incorporate evidence-based practices to enhance learning outcomes and keep students engaged. 

• Gamification

Gamification adds a layer of interactivity and fun to the learning process by incorporating game-like elements such as badges, leaderboards, and rewards. This approach not only motivates learners to stay consistent but also improves retention by turning lessons into an engaging experience. 

• AI tutor

AI tutors are drastically changing online learning by offering personalized, on-demand support tailored to each student’s unique needs. Platforms like Khan Academy utilize AI to analyze learners’ progress, identify areas for improvement, and provide targeted guidance through interactive exercises and explanations. By mimicking the experience of a one-on-one tutor, AI enhances engagement and accelerates learning outcomes. If you're considering how to build an AI tutor for your platform, incorporating advanced models like GPT-4 can elevate the user experience and make education more accessible to a broader audience.

Tutors section

This is a teacher’s section where they can register, and access their profile and teaching tools.

• Registration

Different online tutoring platforms have different requirements for tutors — from simple online registration (like at Tutors.com) and self-description to interviewing and background check (like at Tutor.com)

For example, Tutor.com receives more than 100,000 tutor applications each year. All applicants need to demonstrate their teaching methodology. They also must pass tests to prove their subject-matter expertise, ability to cope with the online environment, and understanding of Tutor.com’s policies. All prospective tutors must also pass third-party background checks. In the end, only 1.5% of all applicants get listed as tutors at Tutor.com.

Another example is Chegg, which requires applicants to send a picture of their diploma, a student ID card, or scanned copies of university transcripts. The candidates may also be asked to pass a subject test.

Vetting is important. If the platform accepts everyone who claims to be a tutor, the platform cannot guarantee quality. This also creates a negative environment for qualified teachers; they are forced to compete with inexperienced, unprofessional tutors who agree to work at lower prices.

• Tutor profile

After successful registration, a tutor profile is created where a teacher may feel free to add information that will help them compete. They can add a description of their services, a detailed biography, a summary of their teaching experience, a photo, a video self-presentation, and their price range and schedule.

• Price recommendation

Platforms should provide fair competition between tutors. When tutors set the prices of lessons themselves, they might be confused about what to charge.

A lifelong professional tutor will make a private tutor website to better position themselves in the market, and to stand out. But the price to creating a tutoring website is not always affordable. In addition, for many people, tutoring is just a hobby or a part-time job. Students who may have no diploma or teaching experience often work as tutors. For fear of not having clients, newbies set low prices, undercutting more experienced teachers.

One way to more accurately set prices is to consider the tutors’ skills and recommend a price range.

For example, we created something similar for one of our clients — Arcbazar, a marketplace for homeowners and designers. It is a creative competition platform where designers and architects compete for the projects. When a client submits a request for a house building or remodeling, she needs to determine the sum of the prize to the winning project design. Many customers had trouble deciding what the prize should be. We implemented an AI-powered solution that compares clients’ request criteria with past projects and prices and then recommends a suitable price.

A similar process can be created for tutors who cannot decide what price is fair and competitive.

• Bookings management

Tutors should be able to view and manage requests for lessons.

• Finance management

Tutors should see all their earnings and be able to withdraw payments. It is also a good idea to help tutors with automatic tax deductions.

• Dashboard

Visual analytics is a good way to show statistics related to the tutor’s performance: a number of students, completed lessons, earnings, etc.

Similar to the Student’s section, teachers should also have Virtual Classroom and Messaging features.

Admin section

Admin should be able to manage all content and users on the website:

• Customer management system

Admin should be able to view all registered students and their status. This allows Admin or the Sales team to differentiate users depending on their behavior and include them in various marketing campaigns (subscriptions, special offers, discounts, tutors, and additional subjects they may be interested in).

• Application verification

Admins or Managers should be able to view all newly registered tutors, check their information, and either accept or reject them.

• Reports

Admins may need various reports to track earnings, traffic, and other parameters.

• Fees management

Admins should be able to change the subscription fees and commission for users.

• Content management

The website should have up-to-date information. Quality blog posts allow you to increase platform visibility on search engines and attract new users.

• Manage notification and newsletter emails

Admins may need to create and send notifications and emails to users. This can be done easily with the help of newsletter templates.

5. Launch an MVP

Now let’s create a usable product. Of course, you probably want to have everything at once and make it perfect. But complicated websites require a lot of time to implement. The cost to create a tutoring app with complex functionality can be quite high. As a startup, your main task is to check if your idea is viable at all before you invest a lot of money and effort into development. We recommend starting with an MVP — a minimum viable project. To create an MVP, you need to choose the most important features that represent the skeleton of your project. You need to show its competitive advantage in relation to existing solutions. The MVP approach allows startups to save time and money while they develop a ready-to-use product.

If you start with an MVP, it allows you to launch the first version of the platform and get feedback from users. Thus, you can get a better understanding of how to extend your project. In future iterations, you can add new features and modify previous ones.

How much does it cost to create a tutoring website

One of the important questions for startupers is how much it will cost to develop a tutoring app. There are many price options for building a tutoring website depending on the feature set, complexity, web design, and integrations. For starters, we suggest you make an MVP with the more indispensable features.

The MVP price of the custom online tutoring website start from $15,000. Adding advanced features like conferencing or custom chatbot integration may increase the cost and overall development time.

To reduce the price, we can propose you develop a website with a help of a white-label solution that we will customize for your needs. White label solutions imply using scripts of pre-written code, which noticeably reduce development time and thus - cost. Such a platform may cost from $5,000.

Our experience

At Greenice, we have extensive experience in developing custom educational platforms that combine innovative features and seamless user experiences to meet diverse educational needs. Let’s look at a couple of examples:

Continuing medical education platform 

We collaborated with a Continuous Medical Education (CME) provider to develop a web platform that ensures medical professionals can stay up-to-date with the latest advancements in their field. This government-sponsored platform, regulated by ACCME and AOA, provides free, high-quality online and offline learning opportunities for physicians, enabling them to maintain their licenses and enhance patient care. 

Our solution includes step-by-step online courses, live event registration, additional learning resources, personalized user profiles, and robust admin tools for managing courses and tracking progress. Since its launch in 2012, the platform has supported 12,000 members, offering 153 courses and hosting over 1,254 live events, resulting in 4,000 earned credits. By streamlining CME, we’ve made continuing education more accessible and efficient for busy medical professionals. 

Custom online platform for hairstylists

We worked with a client to create a custom online platform for hairstyling video courses, catering to individuals, hairstylists, and salons. The website features multiple subscription options, quizzes after each course, and badges upon completion, offering an engaging learning experience. To streamline management, we developed an admin panel for uploading videos, creating courses, and monitoring progress. We also implemented 2-step authentication and user-friendly interfaces for all parties, ensuring a secure and seamless experience for learners and the platform owner.

How to apply this to your business

Thе on-demand online tutoring has boomed in recent years. Uber-like tutoring platforms that quickly connect students to tutors are of great importance, especially in remote areas and during times of a pandemic. Nevertheless, there are still not enough solutions that offer all desired features and provide fair conditions to tutors. There is still room for more tutoring sites, as there are many micro-niches that need to be filled. This opens vast opportunities for startups when creating a tutor website.

At Greenice, we help businesses develop eLearning solutions of any level of complexity — from educational games to LMS for Universities. We can help you as well! Send us your request and we’ll get back to you to discuss your project ideas.

Ready to create an online tutoring website?