by Anna Klimenko

5 Reasons to Build a Custom CRM System

A Customer Relationship Management System is an indispensable tool for modern sales managers. It is thought that using CRM improves productivity by 30% “if used correctly” but the correctness depends on how well you understand the system, to be able to exploit it in a way that fits your company processes.

“56% of CRM users name system customization as one of the most significant challenges in working with their CRM.” – Software Advice survey.

This means that more than half of CRM users are forced to struggle daily with systems that fail to effectively integrate with the business needs, due to inappropriate and inflexible functionality.

Unfortunately, this is not the only problem users usually face when working with the CRMs. Our goal is to empower you with the information you should use and pay attention to when choosing the CRM solution for your business.

Continue reading “5 Reasons to Build a Custom CRM System”

Without a Business Analysis, web development looks the same as traveling without knowing your final destination. In the case of traveling, this may seem like an incredible adventure while, in business, the risk would not be one worth taking.

Before starting with a project estimation, you should clearly understand the goals and imagine the results that you’d like to achieve. Developers are not oracles and have no way of knowing exactly what it is you want.

How can a Business Analysis help in overcoming challenges at the planning stage? Read on!

Continue reading “What Role Does a Business Analysis Play in Web Development?”

“To share is to trust. That, in a nutshell, is the fundamental principle.” Roland Berger, ‘Think Act, Shared Mobility’.

Letting strangers into your home, repaying someone’s loan, or even leaving your child with somebody you’ve met online…

All this becomes possible only because the sharing economy pioneers like Airbnb, LendingClub, Trusted and others, put such a huge emphasis on trust!

Continue reading “3 Trust Strategies to Grow Your Peer-to-Peer Marketplace”

Imagine having a magic ball to foresee things about your business. What would you do?

Maybe you’d like to know exactly what your users are looking for, so you could better serve them. Or, you’d want to know what prices will bring you the most profit on a given day. Perhaps, you’d like to catch the ill-intentioned users even before they do any harm to you and others on your platform.

What if I tell you it is possible? Shared economy leaders use machine learning for eCommerce and p2p marketplaces to do these and many other great things that have a direct impact on their success.

Continue reading “3 Ways to Use Machine Learning in Your P2P Marketplace”

“Fleet management technology is about marrying up vehicles, drivers and requirements; it is simply a tool to facilitate the professionalism of that delivery. Technology is our servant, not our master,” says Geoffrey Bray, chairman of Fleet Industry Advisory Group.


As a small company that has an own or leased fleet of motor vehicles or professional equipment, you may be familiar with such situation: you work hard but still suffer from such problems as poor performance, low income, and drivers turnover.

There are multiple reasons why you may have these problems. But as a rule, most of the challenges can be surmounted with optimization of fleet management.

How can a Fleet Management Application help you automate the fleet operations and enhance the profitability of your business? Is it worth to create fleet tracking app? What features do you need to solve your problems? How to select the right technical solutions?

We hope that you’ll find out the answers in this article!

Continue reading “How to Build a Fleet Management App for Vehicle Tracking?”

We bet your life will never be the same after you read this article.
Next time you go to App Store or Google Play to download a mobile application, you will be hypnotized with humpty-dumpty attempts to guess if it is a native or hybrid app.

If you still haven’t figured out what we are talking about, let’s roll back a little bit and start with the basics.

Continue reading “Native vs Hybrid Mobile App Development: What to Choose in 2017?”

by Anna Klimenko

How to Build a Car Rental Website?

Car rental is a business that requires great investment to buy, or lease, and maintain a car fleet. You will have to compete with huge and powerful car rentals like Enterprise, Hertz, Sixt, Europcar, and smaller companies. And in such tough situation, most of the entrepreneurs try to sidestep the rivals by proposing better quotes. That is why it is extremely important for small entrepreneurs to keep an eye on every benchmark.

Continue reading “How to Build a Car Rental Website?”

Don’t you get tired of seeing mobile learning as a trend year, after year, after year?

It’s been hot for a couple of years already and, I am sure, it will continue to be so for the foreseeable future. There are just too many reasons for that.

But before talking about why mobile learning is important, let’s first recap on the definition.

Continue reading “6 Examples of mLearning You Can Apply in Your Company”

If you read this article, you must be not of those people who believe that one more Facebook is a senseless idea. We don’t call into question that Facebook is a convenient, business-oriented and massively used social media giant hard to compete with. But at the same time, we can see many new social networks that pop up every year like mushrooms after a spring rain.

Thus, here comes the question: “Why may people want to create an own social networking website?”

Continue reading “How to Make a Social Network Website Like Facebook?”

Google currently blacklists close to ~20,000 websites a week for malware and another ~50,000 a week for phishing.

These numbers reflect only those infections that can have an immediate effect on a visitor  (i.e., drive by download, phishing). So websites infected with Spam SEO and other tactics with prolonged effect are not included.

Here are some scenarios of how hackers abuse the websites they attack:

Continue reading “These Security Tips for CMS Will Make Your Website Nearly Bulletproof”

eLearning typically requires 40% to 60% less employee time than learning the same material in a traditional classroom setting (Brandon Hall Study).

And time savings is just one of the benefits that you can get from eLearning. Companies from all over the world have been attributing their revenue growth, increase in employee retention and overall success to eLearning.

Continue reading “8 Questions That Will Help You Build a Successful eLearning Website”

‘Won’t a freelancer do just as good of a job as an agency in developing my website/app?’, you ask.

Of course, anyone can screw up. But we are convinced that in the ‘freelancers versus development company’ comparison, a company wins most of the time. There are only a few exceptions.

Continue reading “Freelancers vs Software Development Company: 4 Reasons Not to Hire a Freelancer”

“We’re living in a world where people can become businesses in 60 seconds.” Brian Chesky, CEO of Airbnb.

And that is now possible thanks to the leaders of the sharing economy, but to become one of them you are going to need a little more time than that.

Speaking from experience here. We’ve developed a number of marketplace platforms, including Arcbazar, the first and the largest crowdsourcing platform for architecture and design projects.

In this article, we are exploring the major challenges of peer-to-peer marketplace development and showing how industry leaders are tackling them with technology.

These challenges are all about the core purpose of a marketplace: reducing search and transaction costs for buyers and sellers.

Continue reading “3 Key Challenges of Peer-to-Peer Marketplace Development and How to Solve Them With Technology”

by Katerina Reshetilo

How Much Does It Cost to Build a Dating Website?

“There are bad sides to everything but I think, for the most part, online dating is one of those things that is really solving one of the society’s problems.“ Gary Kremen, co-founder of


Don’t you agree?!

A lot of entrepreneurs do, as the global revenue in the Dating Services segment amounts to US$4.6 billion in 2016. And the market is still growing at a pace of about 4.7%.

Online daters pursue different goals. Some look for serious relationships, some want to just flirt, others are in search of ‘no strings attached’ hook-ups. In response to this demand, there is already a wide array of successful online dating platforms trying to cater to those needs, along with diverse interests of users.

Continue reading “How Much Does It Cost to Build a Dating Website?”

Let me guess, you are probably looking for an optimal solution that:

  • works
  • can be delivered on time and within a budget
  • something you won’t hate yourself for in the future?!

We all do, but options are endless and it is extremely difficult to navigate for non-tech professionals.

On top of that, most of the advice on the topic is so contradicting that it makes you even more confused.

We will do our best to shine the light on the situation and help you make the right choice, be it a custom or an off-the-shelf CMS.

So we’ll relieve some of this decision making burden, by dissecting and comparing the main types of solutions available. We will start by looking at the types of off-the-shelf CMS solutions, continue with custom CMS systems and finish with a summary of advantages and disadvantages. Let’s dive in.

Continue reading “Custom Built Website vs Off-the-Shelf CMS: Which One Is Best for Your Project?”

If you are looking for a less geeky, more business-friendly explanation of the differences between Symfony and Yii that will help you actually understand what to choose for your project this article is for you.

This is not a typical X vs Z framework article, in which programmers go into full detail about all features of frameworks in question and discuss implications of these differences only from the ‘programmer’s perspective’.

In this article, we’d like to show you the most important points for you, as a client, when it comes to choosing the technology for your website or web app. Therefore, you won’t find an exhaustive list of differences between Yii vs Symfony here, only what we think will help you make your decision.

Continue reading “Client Perspective on Symfony vs Yii: Which is Better for Your Project?”