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A Customer Relationship Management System is an indispensable tool for modern sales, marketing, and customer support managers. There are hundreds of off-the-shelf CRM solutions on the market, but more than half of their users struggle with them daily because they don’t fit the business processes or simplify routine actions.

If you’ve experienced the deficiencies of a ready-made CRM functionality, pay too much for features that you don’t use, or are unable to integrate the CRM with third-party software, then take a look at our guide on how to build a CRM. Let’s dive in!

Greenice is a web development agency with years of expertise in creating custom web solutions of any level of complexity. The company helps optimize and automate business processes to improve sales and effectiveness. The team of developers creates applications that automate specific routine tasks while being an integral part of the backend system. The team has successfully delivered 200+ projects for various clients from industries like human resources management, healthcare, e-commerce, education, field services, and real estate.

The online shopping cart abandonment rate is an alarming 70%!

The reasons might be mandatory sign-up, unsatisfactory payment methods, excessive commissions, complicated checkout process, insufficient security, or just that the planets aren’t aligned — you never know why.

One way to increase the percentage of completed deals is the integration of a comfortable and reliable payment gateway. In this article, we’ll compare the best payment gateways and share our insights about how to choose the best payment solutions and integrate them into your website! Enjoy!

What do Gmail, Facebook, Trello, and Netflix have in common?

Besides being some of the most famous and successful web projects, technically, they are all single-page applications. Single page application development has been all the rage for several years with startuppers. What makes them so snazzy and why aren’t all apps made with a single page?

Read on to find out if SPA development is the right choice for your project and get valuable tips that can save your money and avoid headaches.

In 2020 customers spent $2.67 trillion (95% of worldwide market sales) on the top 100 online marketplaces. No wonder so many people want to start eCommerce businesses. Let’s take a close look at Wish.com, one of the biggest marketplaces.

This platform is visited by approximately 100 million people monthly and today its revenue is over $2 billion. Wish’s CEO, Peter Szulczewski, made the list of the America’s Richest Entrepreneurs Under 40 in 2016. Pretty good for a company that started as a wish-list matching customers to merchants, isn’t it?

Wish is famous for low prices and aggressive marketing, the tricks to draw more customers, and unique feed algorithms. Do you want to learn how Wish became successful, how it works, and how to make an app similar to Wish? Keep reading and you’ll find out!

According to the Joint Center for Housing Studies of Harvard University, spending on home improvements increased from $406 in 2019, to $433 billion in 2021, even despite the pandemic and economic decline.

With the start of lockdown and most businesses moving to remote work, people started remodeling their homes and gardens to create cosy spaces for work and study. Besides, the money they would normally spend on vacations and going out could now be allocated to home renovation and decoration. Since they couldn’t visit hardware and furniture stores in person, homeowners looked for inspiration and delivery services via the Internet. Not to mention that even before the pandemic the online platforms for home renovation flourished. One of the most popular in this sphere is Houzz. 

If you are interested in using the Houzz business model to create a similar app for another niche or a country where Houzz is not present, this article is a perfect guideline for you. Ready to jump in?

Combating depression, making basic diagnoses, supervising surgical operations — how else will healthcare chatbots help physicians in the future?

Today, chatbots have become the first contact point for patients. They gather symptoms, identify at-risk patients, answer administrative questions, and schedule appointments. 

Hospitals, private medical practices, dental clinics, mental health clinics, and pharmacies can increase revenue and decrease workload by adding a medical chatbot to their website, app, or messenger. 

In this article, we’ll examine the use of chatbots by hospitals and clinics and other healthcare providers. Let’s dive in!

Do you know that you can cut 30% of your customer support expenses by adding a chatbot on your online platform? Chatbots are able to answer up to 80% of customers’ questions, navigate users through the site, collect important customer information, and even complete transactions.

Today, a great variety of chatbot vendors promise simple drag-and-drop chatbot creation almost for free. So why do many businesses prefer to build their chatbot from scratch?

In this article, you’ll learn when you should build a chatbot from the ground up and when you should go with an off-the-shelf solution.

We’ll also guide you through the development steps so that you can weigh all pros and cons and make an informed decision on how to make a chatbot. We’ll tell you about features, costs, and different developmental approaches. But first, let’s talk about chatbots applying in business.

Feel confused when asked about the difference between a website and a web application? You are not alone! It is really difficult to draw a clear line between the two terms which are often used interchangeably.  You may have read that the main difference is that a website is a static page that simply displays information, while a web application is a complex, dynamic solution that interacts with users. This is partially true, but this definition lacks important details. Let’s clear up some common misconceptions once and for all. Read on!

There are more than 10,000 online platforms in the EU, 90% of which are small or medium size. These platforms experience tough competition and are forced to play by the rules imposed on them by large marketplaces.

On December 15, 2020, the European Commission introduced a new step in creating a safe and fair digital environment. The new rules are described in the Digital Services Act (DSA) and Digital Markets Act (DMA).

These acts mean a shake-up for the whole eCommerce industry which involves marketplaces and web applications. Those who do not comply with the new rules risk losing up to 10% of their annual revenue in fines; they might even be banned. At the same time, the new regulations give a boost to small businesses and startups who have not been able to compete with the industry gatekeepers.

What should business owners and startups get ready for? How to update your platform in accordance with new rules? Let’s find out!