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“What’s the ROI of your mother?” replied Gary Vaynerchuk when someone asked him about the return on investment of social media marketing.

Gary has a point here. Not everything may or should be quantified. Some things bring non-monetary value that is far greater than money. For instance, if your safety training leads to fewer accidents, it can potentially result in a saved human life. Now, that is invaluable!

However, when it comes to corporate training programs, sometimes you do need to show the numbers, especially if you want a bigger budget.

Continue reading “How to Calculate Return on Investment (ROI) of eLearning?”



45% of the fastest-growing companies in the world will “employ” more smart machines and virtual assistants than people by 2018.

Indeed, nowadays we see more and more businesses using artificial intelligence in a variety of areas. And among the early adopters are industry leaders such as Uber, Airbnb, and Etsy – which are also the subjects of this article.

Continue reading “The Role of Artificial Intelligence in Business, and Why Uber, Airbnb, and Etsy Can’t Survive Without It [Infographic]”



From a business perspective, you should regard an effective search engine as a powerful tool that is able to increase conversion rate and bring more profit to website owners. If your website search mechanism doesn’t provide relevant results or its searching performance is too low, people will leave the website and go to its competitor.

So, what is an effective search engine?

Continue reading “Elasticsearch vs. Solr vs. Sphinx: Best Open Source Search Platform Comparison”



We bet your life will never be the same after you read this article.
Next time you go to App Store or Google Play to download a mobile application, you will be hypnotized with humpty-dumpty attempts to guess if it is a native or hybrid app.

If you still haven’t figured out what we are talking about, let’s roll back a little bit and start with the basics.

Continue reading “Native vs Hybrid Mobile App Development: What to Choose in 2018?”



Curious to know what the future holds for corporate eLearning industry in 2018?

After all, wouldn’t it be nice to know beforehand if one day your boss decides to replace you with a robot?!

Luckily, this isn’t the case for most of us, at least not yet. Nonetheless, this year we will see a lot of advancements in educational technology. And, in this article, we outline the general directions for these advancements, i.e. eLearning trends to follow.

Continue reading “4 eLearning Trends in 2018 That Can Make You Reconsider Your eLearning Strategy”



“If there’s something strange

In your neighborhood

Who you gonna call?..”

No, really, if only any service would be so quick and effective as it was in the movie Ghostbusters! What if, as a result of your urgent call, a dream team of superheroes rushed to save humanity, even if it was only a leaking tap in your flat? But, in real life, it works differently. How many plumbers arrive in time and how many fixes are made in the first attempt?

Unfortunately, the customer experience with field services (plumbers, electrics, drivers, HVAC, engineers, doctors, etc.) are, in most cases, still horrible, and management is helpless to do anything as they do not see what is going on in the “field.”

Are there any ways, then, that technologies can make Field Service Management more transparent both for management and clients?

Continue reading “12 Benefits of Using a Field Service Management App”



When you love your work, you don’t want to stop learning new things. It is always exciting and, at the same time, challenging to try new technologies.

Being already well-experienced with React in frontend development, the next logical step forward for us was to make friends with React Native (RN).

This relatively new, but quickly evolving, the technology couldn’t help attracting our attention. We were eager to add the project performed with RN to our portfolio, so it seemed that we were just waiting for the right time to jump on the train. And fate gave us this chance.

In this article, we would like to share our experience of creating an app with RN.

Continue reading “How We Created a Photo App For Jewelry With React Native”



by Anna Klimenko

5 Reasons to Build a Custom CRM System

A Customer Relationship Management System is an indispensable tool for modern sales managers. It is thought that using CRM improves productivity by 30% “if used correctly” but the correctness depends on how well you understand the system, to be able to exploit it in a way that fits your company processes.

“56% of CRM users name system customization as one of the most significant challenges in working with their CRM.” – Software Advice survey.

This means that more than half of CRM users are forced to struggle daily with systems that fail to effectively integrate with the business needs, due to inappropriate and inflexible functionality.

Unfortunately, this is not the only problem users usually face when working with the CRMs. Our goal is to empower you with the information you should use and pay attention to when choosing the CRM solution for your business.

Continue reading “5 Reasons to Build a Custom CRM System”



Without a Business Analysis, web development looks the same as traveling without knowing your final destination. In the case of traveling, this may seem like an incredible adventure while, in business, the risk would not be one worth taking.

Before starting with a project estimation, you should clearly understand the goals and imagine the results that you’d like to achieve. Developers are not oracles and have no way of knowing exactly what it is you want.

How can a Business Analysis help in overcoming challenges at the planning stage? Read on!

Continue reading “What Role Does a Business Analysis Play in Web Development?”



“To share is to trust. That, in a nutshell, is the fundamental principle.” Roland Berger, ‘Think Act, Shared Mobility’.

Letting strangers into your home, repaying someone’s loan, or even leaving your child with somebody you’ve met online…

All this becomes possible only because the sharing economy pioneers like Airbnb, LendingClub, Trusted and others, put such a huge emphasis on trust!

Continue reading “3 Trust Strategies to Grow Your Peer-to-Peer Marketplace”



Imagine having a magic ball to foresee things about your business. What would you do?

Maybe you’d like to know exactly what your users are looking for, so you could better serve them. Or, you’d want to know what prices will bring you the most profit on a given day. Perhaps, you’d like to catch the ill-intentioned users even before they do any harm to you and others on your platform.

What if I tell you it is possible? Shared economy leaders use machine learning for eCommerce and p2p marketplaces to do these and many other great things that have a direct impact on their success.

Continue reading “3 Ways to Use Machine Learning in Your P2P Marketplace”



“Fleet management technology is about marrying up vehicles, drivers and requirements; it is simply a tool to facilitate the professionalism of that delivery. Technology is our servant, not our master,” says Geoffrey Bray, chairman of Fleet Industry Advisory Group.

 

As a small company that has an own or leased fleet of motor vehicles or professional equipment, you may be familiar with such situation: you work hard but still suffer from such problems as poor performance, low income, and drivers turnover.

There are multiple reasons why you may have these problems. But as a rule, most of the challenges can be surmounted with optimization of fleet management.

How can a Fleet Management Application help you automate the fleet operations and enhance the profitability of your business? Is it worth to create fleet tracking app? What features do you need to solve your problems? How to select the right technical solutions?

We hope that you’ll find out the answers in this article!

Continue reading “How to Build a Fleet Management App for Vehicle Tracking?”





by Anna Klimenko

How to Build a Car Rental Website?

Car rental is a business that requires great investment to buy, or lease, and maintain a car fleet. You will have to compete with huge and powerful car rentals like Enterprise, Hertz, Sixt, Europcar, and smaller companies. And in such tough situation, most of the entrepreneurs try to sidestep the rivals by proposing better quotes. That is why it is extremely important for small entrepreneurs to keep an eye on every benchmark.

Continue reading “How to Build a Car Rental Website?”





Don’t you get tired of seeing mobile learning as a trend year, after year, after year?

It’s been hot for a couple of years already and, I am sure, it will continue to be so for the foreseeable future. There are just too many reasons for that.

But before talking about why mobile learning is important, let’s first recap on the definition.

Continue reading “6 Examples of mLearning You Can Apply in Your Company”



If you read this article, you must be not of those people who believe that one more Facebook is a senseless idea. We don’t call into question that Facebook is a convenient, business-oriented and massively used social media giant hard to compete with. But at the same time, we can see many new social networks that pop up every year like mushrooms after a spring rain.

Thus, here comes the question: “Why may people want to create an own social networking website?”

Continue reading “How to Make a Social Network Website Like Facebook?”





Google currently blacklists close to ~20,000 websites a week for malware and another ~50,000 a week for phishing.

These numbers reflect only those infections that can have an immediate effect on a visitor  (i.e., drive by download, phishing). So websites infected with Spam SEO and other tactics with prolonged effect are not included.

Here are some scenarios of how hackers abuse the websites they attack:

Continue reading “These Security Tips for CMS Will Make Your Website Nearly Bulletproof”



eLearning typically requires 40% to 60% less employee time than learning the same material in a traditional classroom setting (Brandon Hall Study).

And time savings is just one of the benefits that you can get from eLearning. Companies from all over the world have been attributing their revenue growth, increase in employee retention and overall success to eLearning.

Continue reading “8 Questions That Will Help You Build a Successful eLearning Website”