eCommerce Web Development

If you are looking for a team to build a custom eCommerce website, you’ve come to the right place!

We have been providing eCommerce web development services since the company was founded in 2007. Our team has built numerous custom online stores, crowdsourcing marketplaces, review and comparison sites, and much more.
Have a nontrivial eCommerce project in mind?

eCommerce Industry Challenges

We’ve been privileged to work on a wide variety of custom eCommerce web solutions, which gave us an opportunity to better understand the nature of the industry. The most common challenges that we noticed at eCommerce companies are:

  • High competition
    Markets are getting more and more saturated, and everyone is on a quest to stand out.
  • Low customer loyalty
    With the increasing competition, it becomes ever harder to retain customers.
  • Limiting technology
    Oftentimes, the wrong technology choice that would fit a startup at the launch phase can cause a lot of pain in later phases.
  • Security and trust risks
    eCommerce websites get hacked by the dozen and fraudsters always come up with new ways to abuse online businesses and customers.


How We Can Help You

Are you a startup looking for a lean way to build eCommerce website? Or, perhaps, you are an established business in need of eCommerce development services for your online sales channels?

Here are eCommerce website solutions we have expertise in:


Online Marketplaces

If you have an awesome idea for a multi-vendor marketplace development, we may be the perfect team to help you bring it to life! We have a lot of experience in eCommerce website development, crowdsourcing platforms, and online auctions.

Here are some examples of eCommerce features that can contribute to your marketplace’s success:

  • Robust search (multitude of filters, geospatial, keyword-based, etc.)
  • ML based recommendation engines
  • ML pricing recommendations
  • Extra security and trust measures
Contact us to build the next market leading marketplace!

Online Stores

Want something more than a regular retail store? You’ve come to the right place! We are experts in online store development from scratch, without the use of a canned CMS. This gives our clients the ultimate flexibility and security. As a result, you get a highly secure online store with unique functionality and complex feature-rich back-end.

Here are some of the things you get with custom eCommerce development:

  • 100% custom functionality
  • Complex integrations
  • 360 degree of business automation
  • Omnichannel customer experience
  • The ultimate level of security
What online store do you dream of? Let’s find a way to make it a reality!

Review Websites

Have an idea of a review website that will make our lives better? We happen to know how to build one. We have built a number of review websites and are ready to share our experience with you.

Here are some examples of functionalities that a successful review website cannot do without:

  • Robust search to easily discover listings
  • Antifraud and antispam mechanisms
  • Various monetization mechanics
  • Scoring and badges to drive user engagement
  • CRM to manage paying customers
  • Booking and job posting functionalities
Get a FREE consultation and estimation for your review website!

Price Comparison Websites

Shopping is hard! The world DOES need another price comparison website! Especially a good one. And we can help you with it.

Here are some of the common features of a PCW that we can help you with:

  • Getting products and prices info via API, web scraping or/and CSV import
  • Multi-faceted search
  • Product/services comparison functionality
  • Price history
  • Price alerts
Find out how we can help you build a PCW that shoppers will love!

Affiliate Software

Are you searching for a team to create your own tracking software for in-house affiliate program? You’ve worked hard to create and nurture the relationships with your affiliates. You have your own processes and KPIs in place. Now you need a platform that will support all that with no compromises and unnecessary fees.

Our team can help you develop a system that will enable you to:

  • Track clicks and conversions
  • Detect the best and the worst placements
  • Effectively manage affiliates
  • Detect fraud
  • Easily manage commissions
  • Integrate the affiliate system with other software you use
Let’s develop an affiliate software that will fit your business perfectly!


Abhishek Jain

CIO at Atlantic Coast Brands

Our company is absolutely satisfied with the way Greenice completed the project. It had a positive influence/effect on employees’ KPI, because the new system became faster and dependable, and now it totally conforms to the needs of each department.

Our Expertise


Solution: Online store and booking website, ERP, business process automation, migration to AWS
Technologies: Yii, AWS, React, JQuery

Exotics Racing is website and ERP for the world’s largest fleet of supercars in Las Vegas for driving experiences. We made migration of their server infrastructure to AWS, worked on usability and backend.


Solution: Creative marketplace for architects, ML implementation
Technologies: PHP, Yii, Elasticsearch, MySQL

Arcbazar is the first-of-its-kind crowdsourcing platform for architectural design services. Peer-to-peer creative marketplace for architects from all over the world in the form of competition gives customers great opportunity to save money and get a large pool of ideas to choose from.


Solution: Review website, tradesmen marketplace
Technologies: PHP, Elasticsearch, Zend, Apache, JQuery, JS, MySQL

NoCowboys is a review website where customers can search and book local building and repair services. The customers who have already dealt with some of the businesses from NoCowboys can rate them and write their feedback to help others in finding reliable tradesmen.



Is your eCommerce business suffering from costly returns, customer churn, or margin decreases? Do you try your best to optimize prices but spend too much effort? Or maybe your online consultants are overloaded with claims and questions from customers and fail to deliver the best quality services?


“85% of consumers trust online reviews as much as personal recommendations” – Bright Local. These statistics and your personal experience should bring you to the conclusion that a web review service is in high demand now and can be a driving link in creating a chain between customers and businesses.

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Why Work With Us?

  • 12+ years of expertise in full stack web development
  • 200+ projects delivered
  • A professional team consisting of front-end and back-end developers, QA engineers, business analysts, project managers
  • Exceptional communication and project management skills
  • Expertise in complex back-end projects
  • Experience with business processes automation
  • Taking projects at any step from “0” to launch and further maintenance.