After the lifting of bans on visiting gyms in most countries, 83% of personal trainers still want to continue training online. It is easy to find clients, work from any location, and avoid paying rent to a gym. 

There are more than 340,000 certified personal trainers in the U.S. alone. As a rule, trainers promote themselves on a trainer's website or social media accounts. But their features are limited. Moreover, creating a personal trainer website is costly and often not worth it. That’s why an online personal trainer marketplace that connects trainers to customers can cover the gaps. 

Sounds like a great idea for a startup, doesn’t it?

Reasons to Build a Fitness Trainer Marketplace

Why is it a good idea to build a marketplace for gym trainers? Let’s list the reasons:

1. High demand for personal training

In recent years, the market has become crowded with various workout planning apps where you can find programs in fitness, yoga, pilates, HIIT, and others. But can they take the place of a human trainer? People who want to see quick results, tend to search for personal trainers (PT) who create a plan according to the clients' aims and abilities and support them during the whole journey. From 2016 to 2021, the PT industry grew by 5.4% (2.2% in 2021 alone) reaching $12.9 billion.

Recent market growth is driven by several key trends. As people find themselves with more free time, they are increasingly willing to invest it in self-care, especially sports. Additionally, growing health awareness has led more individuals to seek personal trainers, who often provide additional services such as nutrition advice and rehabilitation. This shift towards holistic health solutions is reinforcing the market's expansion.

A personal fitness marketplace is exactly what can help customers find a training session that fits their needs.

2. The increased popularity of home fitness programs

The Covid-19 pandemic and lockdown caused a spike in the interest in online fitness training programs. Unable to visit gyms, people quickly adapted to exercising at home, and 46% of 10,824 gym members surveyed worldwide do not plan to go back to their offline classes.

Gym visiting statistics

Data says, the fitness app market is expected to grow to $15.2 billion by 2028. Even after COVID-19 restrictions ended, people are using fitness apps more instead of going back to regular gyms. In 2021, people used their fitness apps 11 times more than in 2020, showing they like working out at home and will probably keep doing it.

3. Untapped niche

While the personal fitness training industry promises to increase 15% by 2029, there are still few online marketplaces for fitness trainers. If you examine the market, you will find hundreds of workout planning apps and individual trainer pages, but few decent online marketplaces. Here are some of them:

An Australian marketplace that allows customers to find fitness instructors and programs that line up with their goals. Sports enthusiasts can connect with coaches from all over the world. A founder of Onekeelo, Geoff Measey, wanted to find a suitable trainer. He needed someone who would match his needs in training and schedule. Most trainers worked only in gyms and were not available in the early hours before his children woke up. His troubles lead him to come up with his idea for a fitness trainer marketplace that was successfully launched in 2020.

The platform allows anyone to find a local trainer for either offline or online training. The customers can compare prices, read reviews, and schedule a session. The platform is focused on trainers located in the USA, and also allows trainers to search for clients.

Established in 2019, this fitness marketplace allows coaches to create and upload workout programs for different fitness goals. Trainers from all around the world can join the platform.

A simple and straightforward marketplace that connects coaches with their clients. It gives trainers from any country the chance to showcase their expertise and generate new clients.

The number of personal trainers is increasing and they need to differentiate themselves through specialization in niche markets. And you future platform can help with this demand!

Business Models of Fitness Trainers Marketplaces

A personal fitness trainer marketplace is a two-sided platform where everyone can find a personal physical trainer, nutritionist, or coach with whom they can exercise at the nearest gym or at home via video sessions. Before starting a personal trainer marketplace or on-demand fitness consultation app development, you should decide on how you are going to generate revenue.

Business models of fitness marketplaces

1. Subscription

Customers pay a subscription fee and the platform charges a commission.

2. Pay-as-you-go

The clients who prefer on-demand training can pay for each session individually.

3. Listing fees

After creating a profile and listing their services, trainers are charged for registration or for each new listing.

4. Advertisements

The platform can provide space for ads and collect payments either for display or clicks. This method is good at the beginning when you need to find an audience, or as a supplemental monetization method.

How to Build an On-demand Fitness Trainer Marketplace?

To build a marketplace for trainers, you need to consider the features of your future platform. As a rule, a marketplace consists of three parts. In the case of the fitness trainer marketplace, there are Trainers, Clients, and Admin sections.

Trainers section

  • Registration and profile creation

Trainers should be able to quickly and easily register and create their profiles. They should be able to add photos and videos showing their work. Trainers can be verified by uploading diplomas, certificates, and other documents to the profile. After a profile is approved, it should appear in search results.

  • Calendar and booking

Each trainer must list their schedule. A calendar feature will help trainers to see their commitments.

  • Reminders

Having a tough schedule, trainers may forget about sessions, so notifications are a good idea.

  • Finances

If your platform processes payments, the trainers should be able to see all their earnings and platform expenses.

  • Dashboard and reports

Having a Dashboard will help trainers to see a quick summary of their performance and earnings. Other reports can show the progress of their clients, and give more precise information on different metrics.

  • Messaging

Allow clients to communicate with their trainers without leaving the platform. Clients and trainers may need to discuss training goals, load levels, medical conditions, equipment, diet, etc.

  • Video streaming

If you plan to have online sessions, you need to integrate a streaming service into your platform so that clients can enjoy your classes without switching to a third-party site.

  • Programs and packages

Trainers should be able to add programs and package offers that focus on specific fitness goals.

Trainnr Service Packages
Packages at Trainnr

Clients section

  • Registration and profile creation

The client profile should contain basic information, messages, schedule, progress, and payment history.

  • Searching and matching

Clients should be able to search for trainers by such metrics as location, experience, specialization, price, language, and availability.

Westrive Trainer Search
Search and filters at Westrive

You can make it in a form of a quiz to help people find the best match for a trainer according to their goals and needs:

Quiz for online fitness

  • Schedule

Clients should be able to see the selected trainer's availability and book a session. They should also be able to edit or cancel a session. In their calendar, customers can see the scheduled and canceled sessions. This is especially helpful if they do not attend regularly or take several classes.

  • Video streaming

Video streaming attracts clients who really want to have a personalized approach and the coach’s control during the training session.

  • Payments

Offer the customers a variety of payment options popular in their region.

  • Reminders

A reminder system is a great idea for clients.

  • Reviews

After each training session or course, clients might be asked about their experience. This is necessary to increase the trust of the platform for potential users. It will also give additional motivation for trainers to improve.

  • Messaging

Clients should be able to ask questions of the trainers and discuss results or modifications to the program.

Admin section

The Admin section is the back office where all the content and interaction between users is managed:

  • User Management

Managing users and helping them edit their profiles. Here Admins can check the trainers’ verification documents and approve or decline their registration.

  • Content Management System

Admins should be able to add or edit platform content.

  • Finances

Managing commission and subscription fees, and tracking payments processed by the platform.

  • Notifications Management

Managing email, push notifications, reminders, alerts, and all other messages.

  • Messaging

Unless you have a separate support team, admins should be able to communicate with users of the platform ‒ solving their issues and answering their questions. Reports Generating different reports to see details on various metrics.

AI in personal trainer apps

Artificial intelligence is transforming the fitness industry, especially in personal trainer apps. AI can personalize fitness apps by recommending workouts tailored to users' goals and tracking progress, offering real-time feedback on exercise form. By creating an AI chatbot it becomes possible to help users 24/7 and thus, increase conversion.

Beyond personalization, AI excels in analyzing vast amounts of data for insights, enhancing marketing strategies, and automating tasks. This technology opens up new possibilities for making fitness apps more interactive, supportive, and efficient for users, ensuring a customized fitness journey.

How Much Does It Cost to Build a Fitness Trainer Marketplace?

One of the most important questions is the cost of on-demand fitness app development. Let’s crunch the numbers!

The price can vary greatly depending on the features and complexity of the architecture, so to give you an accurate estimate we need to see your requirements.

Choosing a development path also depends on your priorities, budget, and customization needs.

White-label solutions offer a cost-effective, quick-to-market option at approximately $5,000, leveraging pre-written code for basic customization.

Custom development, starting at $15,000, provides complete customization and control, suited for those seeking a tailored platform despite a higher cost and longer development period.

The price is additionally influenced by the complexity of features, the development team's location and expertise, and the level of personalization desired.


The fitness trainer marketplace business is gaining momentum. So far, the competition is low, but demand is destined to grow during the coming years.

Personal fitness trainers earn good money, so there will be no problem monetizing a platform — just choose the most appropriate business model.

When you are ready with a set of core features, write to us, and we’ll handle the rest.

We’ll help you create a list of requirements, propose the personal trainer website design, and estimate the cost and time required for the development.

Need an estimate for your project?

Contact Us


Anna Klimenko

Anna Klimenko is a market researcher and author at Greenice with a deep technical writing background. She scrupulously investigates narrow business niches and creates insightful articles for entrepreneurs who are trying to start online businesses.

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