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Services

We develop websites and apps that do exactly what you need. We specialize in custom web development services, which means that your solution will be tailored to perfectly fit your business.

Expertise

Leverage our experience and hands-on knowledge of industry domains and specialized solutions.

Technologies

We use mostly open-source technologies, which significantly cuts development costs without compromising on quality and security.

Company

Greenice is a Top Rated web development agency established in 2007.

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Kateryna Reshetilo
Kateryna Reshetilo - Head of Marketing at Greenice

Kateryna’s job is to understand the markets the company is serving, formulate the best offerings for potential clients, and market them in the most effective way. In addition to that, she is also responsible for discovering new market niches and developing competitive strategies to exploit them. 

Kateryna uses Content Marketing as the main way to reach target audiences. She believes that helping potential clients by providing advice and useful information is the best marketing strategy. She handles content planning and editing at Greenice. 

Reshetilo has written a number of articles on the topics of eCommerce, Healthcare, and eLearning.

She has a bachelor’s degree in International Business with a Major in Marketing and Minor in Finance (Hanzehogeschool, Groningen). 

Outside of work Kateryna loves spending time with family, and she is an enthusiastic climber and windsurfer. 

Her articles have been featured in such publications as MarketingSherpa, DZone, ThriveGlobal.

Connect with Kateryna on Linkedin.

 

Specializes
Business Automation Healthcare Marketplace SaaS Start a Project Technologies eLearning

Articles

How to Build a B2B eCommerce Marketplace That Exceeds Users' Expectations
Marketplace How to Build a B2B eCommerce Marketplace That Exceeds Users' Expectations

The global business-to-business eCommerce market is predicted to reach nearly $21 trillion by 2027. Even though business-to-business platforms are less advanced than business-to-customer platforms, in 2019, the value of the B2B market was 6 times greater than the B2C market.

If you are someone who sees promise in B2B portal development, this article is for you! We’ll cover all aspects of how to build a B2B eCommerce marketplace. Read on!

Kateryna Reshetilo
22.05.2025
How to Build a Car Rental Website?
Marketplace How to Build a Car Rental Website?

Car rental is a business that requires a big investment to buy, or lease, and maintain a vehicle fleet. You will have to compete for both with huge and powerful companies like Enterprise, Hertz, Sixt, Europcar, and smaller ones. And in such a tough situation, most of the firms try to sidestep the rivals by proposing better quotes. That is why it is extremely important for small entrepreneurs to keep an eye on every benchmark.

In this article will explore the essitial features of car rental websites and compare development options. Let's dive in.

Kateryna Reshetilo
08.05.2025
How to Create a Fleet Management App for Vehicle Tracking?
Business Automation How to Create a Fleet Management App for Vehicle Tracking?
“Fleet management technology is about marrying up vehicles, drivers and requirements; it is simply a tool to facilitate the professionalism of that delivery. Technology is our servant, not our master,” says Geoffrey Bray, chairman of Fleet Industry Advisory Group.

As a small company that has an owner or leased fleet of motor vehicles or professional equipment, you may be familiar with such a situation: you work hard but still suffer from such problems as poor performance, low income, and driver turnover. There are multiple reasons why you may have these problems. But as a rule, most of the challenges can be surmounted with optimization of fleet management. How can a Fleet Management Application help you automate the fleet operations and enhance the profitability of your business? Is it worth creating a fleet tracking app? What features do you need to solve your problems? How to select the right technical solutions? We hope that you’ll find out the answers in this article!

Kateryna Reshetilo
08.05.2025
5 Reasons to Build a Custom CRM System
Business Automation 5 Reasons to Build a Custom CRM System

48% of companies reported that improving their online sales funnel was their top priority in 2020. A Customer Relationship Management System is an indispensable tool for modern sales managers. CRM improves productivity by 30% “if used correctly”. But the correctness depends on how well you understand the system, to be able to exploit it in a way that fits your company processes.

“56% of CRM users name system customization as one of the most significant challenges in working with their CRM.” - Software Advice survey.

This means that more than half of CRM users are forced to struggle daily with systems that either do not fully integrate into the business processes or are too difficult for adoption.

Unfortunately, this is not the only problem users usually face when working with CRMs. What to pay attention to when choosing between building a CRM system from scratch or buying a ready-made one? Read on to find the answers.

Kateryna Reshetilo
08.05.2025
What Role Does a Business Analysis Play in Web Development?
Start a Project What Role Does a Business Analysis Play in Web Development?

Without a Business Analysis, web development looks the same as traveling without knowing your final destination. In the case of traveling, this may seem like an incredible adventure while, in business, the risk would not be one worth taking.

Before starting with project estimation, you should clearly understand the goals and imagine the results that you’d like to achieve. Developers are not oracles and have no way of knowing exactly what it is you want.

How can a Business Analysis help in overcoming challenges at the planning stage? Read on!

Kateryna Reshetilo
08.05.2025
3 Ways to Use Machine Learning in Your Peer-to-Peer Marketplace
Marketplace Business Automation 3 Ways to Use Machine Learning in Your Peer-to-Peer Marketplace

Imagine having a magic ball to foresee things about your business. What would you do?

Maybe you’d like to know exactly what your users are looking for, so you could better serve them. Or, you’d want to know what prices will bring you the most profit on a given day. Perhaps, you’d like to catch the ill-intentioned users even before they do any harm to you and others on your platform.

What if I tell you it is possible? Shared economy leaders use machine learning for eCommerce and p2p marketplaces to do these and many other great things that have a direct impact on their success.

Kateryna Reshetilo
08.05.2025
AI
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