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Technologies
We use mostly open-source technologies, which significantly cuts development costs without compromising on quality and security.
PHP Development
Laravel
Yii
Custom CRM development services for your unique operations
We start by understanding your workflows and pain points. The goal of our CRM development company is to replace disconnected tools with one smart, unified system that brings your entire business together.
Start Your ProjectCustom CRM Development vs CRM Customization
Not all CRMs are built the same, and not every business needs to start from scratch. Depending on your goals, workflows, and budget, we’ll help you choose the best approach: fully custom, white-label, or platform-based.
From-Scratch Custom CRM Development
This is a fully bespoke system built from the ground up, with every feature and workflow tailored to your business.
We develop it using modern frameworks like Laravel and PHP to give you maximum flexibility, control, and scalability.
It works best for SaaS products, very specific operations, or compliance-heavy industries.
Projects usually take 3-5+ months and cost around $20K-$40K.
You get unlimited customization and full ownership, but with the trade-off of a higher initial cost and longer build time.
White-Label CRM Customization
This is a custom system built on top of proven open-source CRMs like EspoCRM or SugarCRM.
We adapt existing modules, add new ones, and integrate APIs so the result fits your workflows while you still own the code.
It works best for mid-sized, process-heavy companies that need a mix of standard features and 40-60% customization.
Projects usually take 1-3 months and cost around $7K-$30K.
You get a much faster and more affordable build, but it is not ideal if you plan to resell the system as SaaS or replace most of the core.
Platform Customization
This option uses off-the-shelf enterprise CRMs like Salesforce or Microsoft Dynamics, customized through their built-in tools.
Your team or a certified partner configures fields, automations, and dashboards within the platform’s constraints.
It works best for large enterprises with standard sales or marketing workflows that need a quick, ready-made solution.
Projects usually take 1-3 months and costs around $30K-$100K plus ongoing license fees.
You get fast launch and enterprise reliability, but with vendor lock-in, limited flexibility, and rising long-term costs as you scale.
Build CRM from scratch with the best custom CRM developers!
Our CRM Development Services
Whatever your starting point, a spreadsheet-based process, an outdated CRM, or a bold new product idea, we’ll help you design and implement the right solution. Whether you need to streamline internal operations or build a CRM to sell as a SaaS, our team has done it all.
Custom CRM Development from Scratch
Get a system fully aligned with your unique workflows, user roles, and data structure, designed to grow with your business. Ideal for companies with complex operations or compliance requirements.
White-Label CRM Customization
Save time and cost by building on proven open-source foundations. We customize interface, logic, and modules to your exact needs while you retain full code ownership and flexibility.
SaaS CRM Product Development
Planning to launch your own CRM product? We build scalable, multi-tenant architectures ready for monetization, investor demos, and fast iteration, from MVP to full release.
Legacy CRM Modernization & Integration
We upgrade outdated systems to modern frameworks, clean up databases, and connect all your tools via API, turning legacy software into a high-performing, future-proof platform.
CRM Features – Choose Your Own
Every CRM we build is modular. You choose what matters most for your business. Start simple and expand as your operations grow.
Lead & Opportunity ManagementTrack every inquiry, deal, and customer interaction from first contact to closing, all in one place.
Notifications & Automation Rules Automate repetitive tasks: assign leads, send reminders, or trigger personalized emails to save time and reduce manual work.
Looking for CRM COnsulting services?
AI in CRM software development services
We help you use AI not as a buzzword, but as a productivity multiplier. By adding intelligent automation and insights, your CRM becomes more than a database, it becomes an active partner in decision-making.
- Predictive Insights : Forecast sales, spot churn risks, and prioritize the most promising leads based on real data.chatbot to a multi-agent system with advanced orchestration.
- Smart Assistants & Chatbots: Automate support or internal tasks like answering questions, booking appointments, or surfacing relevant client info on demand.
- Intelligent Data Capture: Use NLP to extract key details from emails, forms, or documents and update records automatically.
- Workflow Automation: Detect repetitive actions and trigger them automatically: assigning leads, sending reminders, or escalating tasks.
- Voice & Document Intelligence: Transcribe calls, analyze sentiment, or pull structured data from contracts and invoices for faster admin.
- AI-Powered Search: Find information by simply asking: “Show me clients with pending invoices over $5K.”
Success stories
Automotive PHP Yii Laravel
US
Custom ERP/CRM System
We built a fully custom ERP/CRM system that centralizes operations across Exotics Racing and its brands, including SpeedVegas and Vegas Superkarts. The CRM manages customer data, bookings, discounts, and automated follow-ups from multiple lead sources. The ERP adds fleet, track, scheduling, inventory, and retailer management in four interconnected admin panels. The result is a single platform that powers all daily operations and marketing activities across the entire multi-brand business.
Logistics & Transportation Custom CRM EspoCRM AWS SageMaker QuickBooks Online API Super Dispatch API PHP
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Auto Transport CRM for Logistic company
We created a custom CRM + TMS based on EspoCRM to replace the client’s fragmented tools and unify B2C and B2B transport workflows. The system manages the full cycle from lead capture and quoting to shipments and invoicing, supported by a machine-learning pricing engine. It syncs shipments with Super Dispatch and automates invoice creation in QuickBooks Online. A client portal provides real-time access to quotes, shipment status, and payments, giving the logistics group one connected, efficient platform.
Retail & Beauty PHP
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Cosmetics Company CRM
We built a custom CRM for Atlantic Coast Brands to unify customer data across six online stores and multi-channel marketing operations. The system consolidates profiles, orders, subscriptions, and campaign activities into one place. It integrates with a custom ERP to support affiliate tracking, upsells, cross-sells, and subscription billing. This CRM helped streamline operations and strengthen customer engagement across all ACB beauty brands.
Yii2 MySQL jQuery KashFlow API
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Custom CRM for Mental Health Organization
We developed a secure custom CRM for a UK mental health provider to replace manual Excel-based processes. The system manages referrals, appointments, progress tracking, reports, and invoicing in one place. It supports multiple user roles and syncs billing statuses with KashFlow. With dashboards and a progress graph, staff gain clear visibility into outcomes, improving efficiency and care delivery.
Laravel NextJS QuickBooks API Dropbox API Calendly API
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Custom CRM for Contractors
We built a SaaS CRM for construction companies to manage leads from platforms like HomeAdvisor and Angi. The system tracks client details, job requirements, photos, meetings, and sales assignments. It includes reporting, custom email templates, and a subscription-based feature set. Integrations with QuickBooks, Dropbox, Calendly, FlatZap, and Thumbtack create a fully connected workflow from lead capture to project follow-up.
Start with a free project estimate
Benefits of Custom CRM Development
A custom CRM is not just another tool, it’s the backbone of your operations. It brings your sales, operations, and customer service together into one cohesive, efficient system.
All-in-one system for full visibility
Manage leads, clients, projects, and finances in one place. No more jumping between spreadsheets or disconnected tools.
Automation of routine tasks
Eliminate repetitive manual work like follow-ups, status updates, and data entry, freeing your team to focus on high-value tasks.
Built for your workflows
The system adapts to your processes, not the other way around. Every screen and logic flow matches how your business actually runs.
Scalable and future-proof
Start small and expand as you grow. Add new modules, users, or integrations without rebuilding the system from scratch.
Seamless integrations
Connect easily with tools like QuickBooks, Google Workspace, marketing platforms, or booking systems to ensure smooth data flow across your business.
No licensing or per-user fees
You own the software entirely. Pay once for development and save on recurring subscription costs.
Improved collaboration and customer experience
Give your team shared visibility and your customers faster, more personalized service, all powered by better data and automation.
WHY HIRE US
- 17+ years of experience in custom CRM and ERP development, over 20 successful CRM projects delivered across industries.
- Proven SaaS expertise, with scalable CRM products built from concept to launch.
- Smart cost optimization using white-label foundations and AI-assisted coding to deliver faster without cutting corners.
- Deep integration know-how across finance, booking, healthcare, logistics, and more - ensuring your CRM connects with every tool you rely on.
- Compliance-ready solutions meeting HIPAA and GDPR standards for secure data handling.
- Peace of mind guaranteed - a 3-month warranty on all code and long-term support whenever you need it.
Greenice was established
2007
Full-time employees
45
Projects we developed
200+
Clients from around the globe
70
Industries We Serve
Every industry has its own logic, and we’ve built CRMs for most of them. From healthcare to hospitality, our systems reflect the unique workflows, compliance rules, and integration needs of each sector.
Real Estate
Automate property listings, client matching, and document workflows with MLS integration and real-time deal tracking.
Travel and Hospitality
Combine booking management, partner coordination, and upselling tools into one platform that enhances guest experiences and operational efficiency.
Automotive
From dealerships to racing experiences, our CRMs connect lead management, service scheduling, and inventory tracking in one centralized system.
Retail
Track customers across online and offline channels, manage loyalty programs, and integrate with POS and eCommerce platforms for a complete customer view.
Healthcare
Secure, HIPAA- and GDPR-compliant CRMs that manage patients, appointments, and communication between medical staff and clients, all with full audit trails.
Not Seeing Your Industry? Every business has unique processes. That’s exactly what custom CRM development is for. We’ve also delivered solutions for education, logistics, professional services, and construction, and can adapt our approach to any process-driven business.
What’s your industry?
We’ll build a custom CRM a solution for your specific needs!
How We Build Your Custom CRM
Every CRM we build follows a flexible, collaborative process. You stay involved at every stage, seeing progress early and often.
Discovery & Strategy
We analyze your workflows, identify pain points, and define what should be automated. Based on that, we plan the best approach, fully custom or hybrid (with white-label components), to save time and cost.
Design & Prototyping
Before coding begins, you get wireframes and clickable prototypes of your core workflows. This helps us align the UX with how your team actually works.
Development
Our developers work in short, agile sprints, delivering working modules every two weeks. You test, give feedback, and we adjust priorities as needed.
Data Migration
We clean and import your existing data from spreadsheets or legacy systems with zero downtime and full validation before go-live.
Quality Assurance & Launch
Each feature and integration is thoroughly tested to ensure performance, reliability, and security under real conditions before its deployment to the production environment.
Warranty & Maintenance
You get a 3-month warranty for bug fixes and ongoing on-demand support for future updates, no forced maintenance fees.
TECHNOLOGIES
Back-end
Front-end
Legacy (modernization)
Artificial Intelligence
Cloud services
Best practices
✅ Do’s
Start small, scale smart
Begin with the most critical modules, such as lead tracking or operations, and add features once you validate results. This keeps development lean and risk low.
Involve real users early
Let the people who’ll use the CRM test wireframes and prototypes. Their feedback ensures the system fits daily routines, not just management assumptions.
Plan data migration upfront
Audit, clean, and structure your existing data before importing. Good prep saves time later and prevents messy, inconsistent records.
Design for every device
Your CRM should be accessible on desktop, tablet, and mobile. This ensures managers and field teams can stay productive anywhere.
Invest in onboarding and training
Even the best CRM fails without adoption. Interactive demos and short training sessions help your team embrace the new system confidently.
❌ Don’ts
Don’t build everything at once
Trying to include every feature from day one slows progress and bloats costs. Focus on essentials first.
Don’t skip user feedback
Assuming you know what users need often leads to rework. Continuous feedback keeps development aligned with reality.
Don’t leave data migration to the end
Postponing this step risks delays and data loss. Early mapping and testing ensure a smooth transition.
Don’t ignore mobile usability
If staff can’t access the CRM on the go, adoption suffers. Responsive design should be built in from the start.
Don’t neglect training and support
Without guidance, teams revert to old habits. Ongoing support after launch is key to long-term success.
TESTIMONIALS
“We love working with Greenice and their very professional team! We live and work in the US and although there is a time delay between us they always are available on our time and communicate very timely. Our project is amazing and functions exactly the way we had envisioned it would since the first day we started working with Greenice. Highly recommended.”
Taylor Cerjan, Partner and Co-Founder at at GO Staffing
When it is just you and a couple of clients, it might be easy to concentrate on the core activities 95% of the time. But as your client base grows and you add more and more people to the team, administrative and organizational tasks start to take over. That’s the time when agents turn to business tools like real estate CRM and marketing automation software. Almost all industries except healthcare have raised the bar for consumer experience. Medical providers that close this gap the fastest, will gain a huge competitive advantage. But no one ever said it would be easy! Squeezing ever more patients into doctors’ schedules, staying economically viable, and simultaneously improving the healthcare experience for people is a daunting task. That is why you need all kinds of tools that will help you stay on top of doctor-patient relationships and personalization of your services. In this article, we’ll take a close look at healthcare CRM software and all the ways it can aid your practice in becoming more patient-centered. But before that, let’s get some important definitions out of the way. A Customer Relationship Management (CRM) system is the heart of any modern business — helping you organize leads, automate sales, and deliver better customer experiences. But with so many ready-made, no-code, and custom options on the market, choosing the right path can be overwhelming. In this guide, we’ll walk you through everything you need to know about how to build a CRM — from defining goals and planning workflows to selecting features, estimating costs, and understanding today’s key trends.
Related Articles
How to Automate a Real Estate Business Using Custom CRM Software
“95% of our energy should be spent on generating income. If I am spending that time typing in stuff, adjusting stuff, organizing stuff and only 5% of time on generating income, then I am in trouble!” — Kris McCullough, a thought leader in real estate business, owner of KSA
5 Reasons to Build Your Own Hospital CRM and How it Will Help You to Become More Patient-Centered
Building a CRM system: A step-by-step guide for businesses
Key takeaways:
Frequently asked questions
What happens after we build your CRM?
You get a fully functional, tested system, plus a 3-month warranty for bug fixes and ongoing support options for enhancements, hosting, or integrations as your business evolves.
How do I know if I need custom development or just better configuration of Salesforce?
If your workflows fit Salesforce’s standard modules, configuration may be enough. But if you’re constantly forcing your process to fit the tool, or paying too much in licenses, a custom or white-label CRM will give you more freedom and lower long-term costs.
What if my requirements change mid-project?
That’s expected. We work in agile sprints, so priorities can shift as you learn. You’ll review progress every two weeks and adjust scope or features as needed.
Can you integrate with my existing tools?
Yes. We’ve integrated CRMs with QuickBooks, Google Workspace, Mailchimp, Twilio, Stripe, HubSpot, Booking.com, and custom ERPs, and can connect almost any system with an API.
How long before I see ROI?
Most clients notice measurable time savings and process improvements within 2-4 months of launch, once automation and reporting start replacing manual tasks.
Do I need a technical person on my team to work with you?
Not necessarily. We handle the technical side and guide you through decisions in plain language. A project manager or key user who understands your workflows is usually enough.
Can we build in phases, or is it all-or-nothing?
Absolutely. We recommend a phased approach: start with your most critical modules (e.g., leads or operations) and add more features once the core system proves its value.
What’s included in “launch”?
Launch includes final testing, deployment, staff training, documentation, and post-launch support. We stay with you through adoption to ensure a smooth transition.
What happens if you go out of business?
You own 100% of the code and data. Everything runs on your hosting environment, ensuring full control and long-term independence.
