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Services

We develop websites and apps that do exactly what you need. We specialize in custom web development services, which means that your solution will be tailored to perfectly fit your business.

Expertise

Leverage our experience and hands-on knowledge of industry domains and specialized solutions.

Technologies

We use mostly open-source technologies, which significantly cuts development costs without compromising on quality and security.

Company

Greenice is a Top Rated web development agency established in 2007.

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Backend Development Company

We don’t just code - we solve business problems with scalable, future-proof backend solutions and long-term support.

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Our BackEnd Services

We offer full-cycle backend development designed to turn your ideas into scalable, secure, and high-performing platforms:

Backend web app developmentScalable backends tailored to your business logic - ideal for SaaS, portals, and internal tools.
Mobile app backend developmentServer-side systems optimized for mobile apps, with real-time data handling and smooth UX.
Backend & API developmentSecure, well-documented APIs for seamless integrations, automation, and data centralization.
Tech stack migrationSmooth transitions from legacy stacks to modern frameworks, with minimal disruption.

Server-side architecture designReliable backend architecture aligned with your logic, security needs, and growth plans.

Legacy code refactoring Old codebases are restructured for better clarity, performance, and maintainability.
Feature developmentModular, production-ready features added without compromising stability or performance.
Code & architecture auditA backend review to uncover risks, bottlenecks, and prepare your system for future scaling.

BackEnd Solutions We Deliver

From complex business systems to flexible backend for apps and platforms - we create scalable solutions tailored to your needs. We've built and maintain an ERP for an Inc. 500 cosmetics company and delivered 50+ custom projects for top pharmaceutical brands.

ERP Systems

We build modular ERP systems that automate core processes - inventory, finance, HR - and eliminate fragmentation across departments. Whether you need a system built from scratch or an upgrade to a legacy platform written in Zend or Yii, we deliver solutions tailored to your workflows - not boxed into templates.

LMS Platforms

Off-the-shelf LMS tools often limit flexibility and customization. We build backends that support course delivery, progress tracking, certification logic, and analytics - tailored to your content structure, workflows, and integration needs. Ideal for schools, enterprise training, or specialized programs.

CRM Systems

Mass-market CRMs often can’t handle the specific workflows or structures of niche businesses. We build custom CRMs tailored to your sales or support processes - with flexible pipeline logic, role-based access, integrations, and reporting that match how your team actually works.

Travel Platforms

Pre-built booking systems often fall short on flexibility and integration. We develop custom backends for hotel platforms and rental marketplaces - managing reservations, pricing, availability, and guest communication, fully integrated with OTAs and payment systems.

Custom BackEnd for eCommerce

Designed to support complex catalogs, dynamic pricing, real-time inventory, and multi-channel fulfillment. We develop scalable backends tailored to your business model and integrate them with ERP, CRM, payment gateways, and marketing platforms - ensuring smooth operations across the entire sales workflow.

HRMS Platforms

Off-the-shelf HR tools often lack flexibility for complex workflows. We build custom HRMS platforms that streamline hiring, onboarding, certification tracking, and employee data - complete with role-based access and integrations with payroll, scheduling, and compliance tools.

EMR (EHR) Solutions

Generic EMR systems often lack the flexibility healthcare providers need. We build custom, HIPAA-compliant (and even FHIR-compliant) solutions tailored to your workflows - securely managing records, access, audits, and integrations with labs, billing, and scheduling systems.

Field Service Management (FSM) Tools

Coordinate technicians, route jobs, and manage service requests in real time. We tailor backend logic to your unique workflows - whether it’s skill-based scheduling, asset tracking, or integrations with CRM, GPS, or billing systems - to reduce manual work and streamline operations.

Need Сustom backend development services?

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Key things to know about backend development

Behind every great digital product is a powerful, well-structured backend.
Here are a few essentials to help you understand what makes it so critical to your platform’s success.


  • It’s the engine behind your product The backend powers everything users don’t see: business logic, databases, APIs, and server operations.
  • It affects performance and scalability A well-built backend ensures your platform can grow smoothly and handle increased traffic or complexity.
  • It’s where security lives User data protection, access controls, and fraud prevention all happen behind the scenes.
  • It must integrate well Your backend should connect seamlessly with mobile apps, front-end interfaces, and third-party tools.
  • It’s not just coding Great backend development starts with understanding your business logic and designing an architecture to support it.

Best practices

To build reliable, scalable platforms, we follow industry best practices at every stage. Here’s how we ensure your backend is built to last.
Clean, maintainable codeWe write structured, reusable, and easy-to-read code that’s simple to scale, debug, and hand off to other developers.
Security-first mindsetSensitive data protection, role-based access, and secure API practices are built in from day one.
Comprehensive testingAutomated and manual tests ensure stable, bug-free releases.

DocumentationClear technical documentation supports easier onboarding, integrations, and long-term sustainability.

Performance optimizationWe fine-tune databases, queries, and load handling to keep your platform fast and responsive.
Modular architectureWe design systems in components, making future updates or feature additions more efficient.

Looking for a top backend development company?

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AI in backend development

We integrate AI capabilities directly into backend systems to make your platform smarter, more efficient, and more valuable to end users.
Our services include:

Custom Recommendation Engines

We design and implement AI-driven engines that personalize content, product suggestions, or actions based on user behavior and preferences.

Smart Search Implementation

Using NLP and semantic algorithms, we improve search functionality to deliver more accurate, context-aware results for users.

AI Chatbots & Virtual Assistants

Our team integrates chat systems into your backend to enable real-time support and automation - tailored to your domain and customer interactions.

Predictive Analytics & Fraud Detection

We integrate trusted third-party tools for forecasting trends or detecting fraud - fully aligned with your data and backend workflows.


OUR backend DEVELOPMENT process

Step #1

Discovery & Planning

We begin by analyzing your business logic, technical requirements, and existing systems. Together, we define core functionality, prioritize features, and outline a scalable backend architecture.

Step #2

Architecture Design & Prototyping

We plan the server-side structure, database models, and API endpoints, ensuring alignment with your goals. Early technical prototyping helps us validate assumptions and reduce risks before coding begins.

Step #3

Agile Backend Development

We build your backend in iterative sprints, delivering working components quickly. This allows for continuous feedback, faster progress, and adaptability to changing needs.

Step #4

System Integration

We integrate your backend with third-party services, internal tools, and front-end systems - ensuring seamless data flow and interoperability.

Step #5

Testing & Deployment

We rigorously test all logic, APIs, and data workflows for performance, reliability, and security. Once ready, we deploy to your cloud infrastructure for real-world use.

Step #6

Ongoing Support & Scaling

After launch, we stay involved to monitor performance, fix issues, and implement improvements as your business evolves.

WHY HIRE US

  • Our team consists of knowledgeable, detail-oriented, and experienced developers.
  • We deliver high-quality solutions in weeks - not months - thanks to our efficient workflows.
  • All developers are full-time team members, ensuring consistency, accountability, and dependable service.
  • Every solution goes through rigorous testing to guarantee flawless performance.
  • Choose full-cycle development or standalone backend services - we adapt to your needs.
  • We write clean, well-documented code that’s easy to maintain and scale.
Greenice was established
2007
Full-time employees
45
Projects we developed
200+
Clients from around the globe
70


Privacy & security

Protecting your users’ data is non-negotiable. With our backend, you can launch with confidence - knowing your platform is built with privacy and security at its core. We follow strict security and privacy protocols from day one:



  • Data encryption Both in transit and at rest to safeguard sensitive information.
  • Access controls Role-based permissions ensure the right people access the right data.
  • Secure APIs We use authentication, rate limiting, and input validation to prevent unauthorized access.
  • Compliance-ready We build systems aligned with major regulations like GDPR (EU) and HIPAA (U.S. healthcare).
  • Regular audits Code reviews, security testing, and infrastructure checks are part of our process.

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Our Technology Stack

Our tech stack includes Node.js, Python, and AWS services for backend development to ensure scalability, performance, and secure infrastructure.

Backend technologies
Search engines
Front-end technologies
AI for Programming
Databases
Working process
Cloud services
LLMs

TESTIMONIALS


“Greenice was the best thing that happened to us.”
Imdat As, Founder & CEO, Arcbazar
“The entire Greenice team is eager to get involved.”
Bruce Lindsay, CEO, NoCowboys
“We love working with Greenice and their very professional team! We live and work in the US and although there is a time delay between us they always are available on our time and communicate very timely. Our project is amazing and functions exactly the way we had envisioned it would since the first day we started working with Greenice. Highly recommended.”
Taylor Cerjan, Partner and Co-Founder at at GO Staffing


our Cases in backend development

A trusted trades review platform with a modernized backend

NoCowboys is New Zealand’s leading platform for finding and reviewing local tradespeople, with over 70,000 reviews and growing.

How we helped: The platform ran on an outdated Zend 1 codebase shaped by multiple dev teams. We stabilized and refactored the backend, redesigned the Jobs module, improved the admin panel, and upgraded the blog and search logic using Elasticsearch. We also automated subscription tracking for the sales team and tightened security across the system.

    The result: Performance improved, the number of users and job posts grew, and the platform became more efficient to manage. We continue to support NoCowboys with ongoing backend development and feature enhancements.

    Read the case here.

    A high-speed experience powered by a streamlined backend

    Exotics Racing lets customers book exotic car driving experiences on racetracks in Las Vegas and Los Angeles, offering over 70 cars and a range of premium services.

    How we helped:  We modernized the backend of this Yii1-based platform to improve performance, reliability, and sales workflows. This included redesigning booking flows, upgrading the admin panel, enhancing fleet and schedule management, and adding key features like Abandoned Cart Recovery and advanced sales reports.

    The result: Our backend improvements streamlined operations and increased booking efficiency, helping the business deliver high-volume, high-value experiences with precision and speed.

    Read the case here.

    Rebuilding a global stock media marketplace backend

    MotionElements is Asia’s largest royalty-free marketplace for stock videos, music, templates, and 3D assets, serving creators worldwide.

    How we helped:  We completely rebuilt the backend in Laravel, replacing the legacy system to improve scalability and maintainability. We also integrated Elasticsearch to enhance search speed and relevance across a vast media library.

    The result: The new backend provides a more robust foundation for high-volume media transactions and a smoother user experience for both buyers and contributing artists.

    Simplifying course management for a national kids’ sports provider

    Little Sports Coaching is one of the UK’s largest providers of sports coaching for children, delivering programs to over 15,000 kids across 150+ schools each week.

    How we helped: We improved their Laravel-based web app by developing a Course Rollover feature, eliminating the need for admins to manually recreate hundreds of courses each year. Now, new course schedules can be generated in minutes by reusing and adjusting existing data.

    The result: The new feature significantly reduced admin workload and streamlined yearly planning. The client has tested and adopted it with great satisfaction.


    OUR AWARDS:

    Clutch Top Developers, Ukraine 2020
    Clutch Top B2B Companies, Ukraine 2019
    Goodfirm Top Web Development Agency
    Selected Firms Top Web & Software Development Company

    Clutch

    Ratings and reviews of leading IT, marketing, and business services companies.

    4.6
    Reviews on Clutch
    GoodFirms

    Reviews and Ratings of Top Service Companies & Software Products

    5.0
    Reviews on GoodFirms
    Trustpilot

    Trustpilot is a digital platform that allows customers to review a business.

    5.0
    Reviews on Trustpilot

    Frequently asked questions

    How long does backend development take?
    It depends on your project’s complexity, but most MVPs take 4–8 weeks. Larger systems may take several months. We’ll give you a clear estimate after the discovery phase.
    Can you work with our existing codebase?
    Yes, we frequently join projects already in progress. If your backend is built with PHP (Laravel, Yii, Zend, CodeIgniter) or Node.js, we can audit, refactor, and extend the existing codebase without needing a full rewrite—ensuring stability while aligning it with your current goals.
    Do you only build from scratch, or can you handle integrations too?

    We do both. Whether you need a new backend or want to integrate third-party tools, APIs, or legacy systems—we’ve got you covered.

    Do you use AI in development?

    Yes, AI is part of our workflow—mainly to automate repetitive tasks like boilerplate generation, refactoring suggestions, or test case scaffolding. Tools like Cursor and Windsurf help speed up certain stages, but everything is reviewed and refined by experienced developers to ensure code quality and reliability.

    Will I be able to scale later?
    Absolutely. Scalability is built into every solution we develop, so you can grow without reengineering your backend.
    What technologies do you use?

    We primarily use PHP (Laravel), MySQL/PostgreSQL, and AWS, but we tailor our stack to fit your project’s needs.





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