PHP Development
Laravel
Yii
About the Client
KEYS4U Locksmith Services is a UK-based locksmith company operating nationwide with a distributed team of certified technicians. The business handles a high volume of emergency and scheduled service calls and relies on fast dispatch and efficient coordination to meet customer expectations.
As the company expanded across the UK, manual processes and limited software began to restrict operational efficiency and visibility.
CHALLENGE
The existing system used by KEYS4U could store basic customer information but offered little support for day-to-day operations. Dispatchers manually created jobs, and most processes were handled outside the system.
As the business grew, this led to several issues:
- Manual job creation slowed down dispatching
- No real-time visibility into technician availability
- No integration with accounting systems
- No way to track marketing performance or ROI
- No automated affiliate or referral tracking
The client needed a centralized Field Service Management (FSM) system that could automate core workflows and support data-driven decisions.
SOLUTION
We designed and built a custom FSM system from scratch, tailored specifically to KEYS4U’s operational model.
The system was integrated with:
- Asterisk Call Center to capture incoming calls and client data
- Google AdWords to track paid marketing performance
- Textlocal for SMS notifications to technicians
- PostcodeAnywhere for address validation and accuracy
Key features include:
Order Processing & Dispatch
Accounting & Finance Automation
Traffic Source Tracking
Affiliate Marketing Management
Mobile App for Field Technicians
Order Processing & Dispatch
When a client calls:
- Customer details and problem description are captured automatically
- The system assigns the job based on technician location, availability, and skill set
- Technicians receive job details instantly via the mobile app
Technicians update job status, time spent, and parts used directly from the field, ensuring real-time visibility for dispatchers.
Accounting & Finance Automation
The FSM system integrates directly with accounting workflows to eliminate manual data entry.
Key capabilities include:
- Automatic invoice generation based on completed jobs
- Payroll calculations using recorded work hours
- Affiliate commission tracking and reporting
- Reduced billing errors and faster financial processing
Traffic Source Tracking
The system tracks how customers find the business across different channels:
- Direct, organic, paid, and referral traffic
- Google AdWords integration for PPC performance analysis
- Conversion tracking to calculate true marketing ROI
This allowed KEYS4U to identify the most effective channels and optimize marketing spend.
Affiliate Marketing Management
We implemented an automated affiliate marketing module that supports:
- Partner-specific commission rates
- Automatic commission calculation
- Tracking of clicks, conversions, and payouts
This removed manual tracking and enabled scalable partner growth.
Mobile App for Field Technicians
We developed a mobile application for technicians that connects directly to the FSM system.
Using GPS data, dispatchers can assign jobs to the nearest available technician. From the app, technicians can:
- View job details and photos
- Update job status in real time
- Add notes and complete tasks
- Generate invoices after job completion
This significantly reduced response times and improved coordination between office and field teams.
BENEFITS FOR THE CLIENT
Here are some of the benefits of the system for our client:
The custom FSM system became a core operational tool that allowed KEYS4U to grow efficiently without increasing administrative overhead.
TECHNOLOGIES
