E-Commerce test

E-Commerce Web Development

If you are looking for a team to build a custom multi-featured eCommerce website, you’ve come to the right place! We have been working on eCommerce website development projects ever since the company was found in 2007. Our team has built numerous custom online stores, marketplaces, review and comparisons and much more.

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e-Commerce Challenges

eCommerce is an all encompassing term, which covers a myriad of different projects related to online selling of products and services. We’ve been privileged to work on a wide variety of different e-commerce projects, which gave us an opportunity to better understand the nature of the industry.

The most common challenges:

High Compatition

Markets are getting more and more saturated, and everyone is on a quest to stand out.

Low customer loyalty

With the increasing competition, it becomes harder and harder to retain customers.

Limiting technology

Oftentimes, the wrong technology choices or the choices that would fit a startup at the launch phase can cause a lot of pain in later phases.

Security and trust risks

eCommerce websites get hacked by the dozen and fraudsters always come up with new ways to abuse online businesses and customers.

How We Can Help You

Are you a startup looking for a lean way to create and launch your eCommerce project? Or, perhaps, you are an established business in need to develop your online sales channels?

In each case, we’ve got you covered. We can cater to the needs of a small startup, like give advice on what features should be included in the MVP and what are the best technology choice for bootstrapping. And, at the same time, we can help established businesses to build their online presence, provide complex integrations with the software they already use, as well as automate their online and offline tasks with custom solutions (like ERP, CRM, HRMS etc.).

Online Marketplace

Online Stores

Review Websites

Price Comparison Website

Affiliate Software

Online Marketplaces

If you have an awesome idea for a multi-vendor marketplace, we may be the perfect team to help you bring it to life! We have a lot of experience in developing both p2p and b2c marketplaces, crowdsourcing platforms and online auctions.

From our technical perspective, we think there are three ingredients of a successful marketplace:

  • efficient buyer and seller matching
  • effective pricing
  • high security and trust.

Your marketplace should enable sellers and buyers to find each other with the least friction possible. There should be a fair pricing mechanism which provides good deals to buyers and profit opportunities for sellers. And last, but not least, your platform needs to be secure so that both sellers and buyers should be able to trust each other.

We’re not going to lie, it isn’t easy, but it is possible! And it can be enabled by technology.

With our team, you’ll get plenty of tools to solve these challenges. We even utilize the Machine Learning for marketplaces to make them more efficient and personalize user experience.

Here are some examples:

  • robust search (multitude of filters, geospatial, keyword-based, etc.)
  • ML based recommendation engines
  • ML pricing recommendations
  • extra security and trust measures

Tell us about your project and let’s explore all the ways technology can make your marketplace a success!

Online Stores

Want something more than a regular online store? You’ve come to the right place!

We develop custom online stores from scratch, with no CMS. This gives our clients the ultimate flexibility and security. As a result, you get a highly secure online store with unique functionality and complex feature-rich back-end.

Here are some of the things you get with a custom programmed online store:

  • 100% custom functionality
  • complex integrations
  • 360 degree of business automation
  • omnichannel customer experience
  • the ultimate level of security.

Thus a custom built online store will have all the functionality that you require and nothing more. You can integrate it with any type of software that you are already using, like Accounting, ERP, CMR, HRMS, etc. And you can also build any other business automation functionality in the back-end that will help you achieve the all-around automation of your business.

It doesn’t matter if your customer visits your brick-and-mortar store, then your website, then calls you, and ultimately makes a purchase on an app, she needs a consistent and smooth experience. We can help you achieve this by syncing customer information across all different channels and storing everything in one central location (CRM).

As for security, it cannot be underestimated. 54% of companies have experienced at least one successful cyber attack. We pride ourselves on providing our clients with highly secure solutions. Firstly, we are deeply convinced (and our experience proves this) that custom developed online stores are the most secure (due to a number of reasons you can learn more about them here). And, when needed, we utilize data encryption and tokenization to make sure you and your customers are safe.

What online store do you dream of? Let’s find a way to make it a reality!

Review Websites

Have an idea of a review website that will make our lives better? We happen to know how to build one. We have built a number of review websites and are ready to share our experience with you.

We think that to be successful a review website should have these two key things nailed:

  • Have a big enough and easy to search the database of listings for users to find what they are looking for
  • Have trustworthy reviews and ratings

Both of these challenges can be solved with technology. Depending on your project, these listings can be added directly to the platform (by you and your users), parsed or fed from other websites via an API. Or, a combination of the above.

You also need to make sure that your website has a powerful search, that is easy to use, has a multitude of filters, keyword search and perhaps even ‘remembers’ user’s previous searches.

As for the transparency of online reviews and fraud prevention, we have your back. We utilize anti-spam mechanisms, multiple checks for review trustworthiness and rating logics.

Of course, this is by far not everything you may want to include on your platform. Here are some examples of other functionalities that our clients find useful:

  • monetization mechanics: paid memberships, advertising fees, affiliate programs
  • scoring and badges to drive user engagement
  • CRM to manage paying customers
  • booking and job posting functionalities to accommodate transactions on the platform.

Naturally, you will have your own unique combo of features and requirements that are specific to your platform. We are ready to make an estimate for you and/or consult you on features for your review website.

Price Comparison Websites

Shopping is hard! The world does need another price comparison website!

Especially a good one. And we can help you with it.

To be successful, a price comparison website (PCW) should help customers shop by

  • finding good deals that they otherwise would miss


  • comparing heterogeneous products and services that are otherwise very hard to compare

And you should do it fairly! This means providing complete, clear and accurate information, as well as being transparent about your comparison methods, data sources, and your business model.

This is not an easy task, but we’ve got your back.

Here are some of the common features of a PCW that we can help you with:

  • Getting products and prices info via API, web scraping or/and CSV import
  • Multi-faceted search
  • Product/services comparison functionality
  • Price history
  • Price alerts

Just to name a few. Don’t hesitate to contact us to get a consultation and estimation of your price comparison website.

Affiliate Software

If your business is tightly linked with affiliates who promote it, you definitely need a software that will make it easy to manage all relationships with your referrals. Almost all our eCommerce projects include affiliate marketing features or work as a stand-alone software:

  • automatic landing pages creation
  • affiliate partner management
  • commissions and transactions management
  • and other

Contact us to build the next market leading marketplace!

Why work with us

  • a professional team consisting of front-end and back-end developers, QA Engineers, Business Analysts, Project Managers.
  • perfect communication and project management skills
  • expertise in complex backend projects
  • experience with business processes automation
  • taking projects at any step from “0” to launch and further maintenance.

Years of expertise in full stack web development


Delivered projects for clients from all over the world

Our Expertise

ecommerce case study


Solution: Creative marketplace for architects, ML implementation

Technologies: PHP, Yii, Elasticsearch, MySQL

Arcbazar is the first-of-its-kind crowdsourcing platform for architectural design services. Peer-to-peer creative marketplace for architects from all over the world in the form of competition gives customers great opportunity to save money and get a large pool of ideas to choose from.

ecommerce case study

Exotics Racing

Solution: Online store and booking website, ERP, business process automation, migration to AWS

Technologies: Yii, AWS, React, JQuery

Exotics Racing is website and ERP for the world’s largest fleet of supercars in Las Vegas for driving experiences. We made migration of their server infrastructure to AWS, worked on usability and backend.

ecommerce case study
No Cowboys

Solution: Review website, tradesmen marketplace

Technologies: PHP, Elasticsearch, Zend, Apache, JQuery, JS, MySQL

NoCowboys is a review website where customers can search and book local building and repair services. The customers who have already dealt with some of the businesses from NoCowboys can rate them and write their feedback to help others in finding reliable

What our clients say

 Abhishek Jaincio,

CIO at Atlantic Coast Media Group.

“We are very happy to have Greenice as our main offshore web development team since October 2009. I’d like to express my appreciation for their hard work, dedication and the results we got together. We made our intranet system faster, more reliable, working processes became more transparent.”

Imdat As

Dr. Imdat As,

Arcbazar founder

“In 2014 Arcbazar became one of the Entrepreneur’s 100 Brilliant Companies. And of course, it was all thanks to Greenice, without them we couldn’t have done it”.

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