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Acquiring new customers is up to 25% more expensive than retaining new ones (Harvard Business Review).

Return users and customers can be a particularly healthy profit source for virtually any business. Website owners use a lot of strategies and tools that help bring those users back.

For years, entrepreneurs have been re-engaging users with emails, SMS and mobile app notifications, now there is one more tool - web push notifications.

This article will take you behind the scenes of websites with push notifications, explaining how everything works and how others leverage this tool to see great results.

Planning to launch a new website? First of all, congratulations on the new endeavor!

If you feel a little overwhelmed and unsure of how to best approach your new project, this article is for you. We’ll show you in bird’s-eye view what you need to take into consideration when planning your new website:

• Key issues to address
• The optimal sequence of steps
• Major options you’ll probably face along the way.

You can also use this article as a blueprint to prepare project specifications for a vendor (web development team, designer, SEO agency, etc.).

If you are still into Apache vs Nginx comparison, this article may help make up your mind and give a bit broader look at Nginx.

For quite a long time we had been using Apache as a default web server and Nginx only for high load projects until one day Apache went down with only 300 users.

That situation and further experience with Nginx shifted our perception of it as a server suitable only for high loads to a server that is just better for almost any project.

Having worked with Nginx for a few years already, we’ve seen its advantages in projects of various scales, even very small.

However, we've noticed that many of our American clients still stick to Apache. It happens, either because they don't think that other web servers will make a difference or don't know a better alternative.

Knowing the pros and cons of both technologies, we truly believe that Nginx is the best option in most cases and we’ll show you why.

It depends!

I am sure you’ve heard that one before. However, we’ll do our best to demonstrate exactly what the cost of your app depends upon, so by the end of this article you will have an idea of how much it may cost to develop your web application.